I am looking for the places authors publicize their books online. It is a strange process. I understand traditional public relations completely, but it seems authors today should promote their books on review sites and book blogs and on their own online platforms.
The problem is, a lot of it doesn’t seem to work. Authors need to find some thread that runs through their books or promotion efforts, in order to even begin to place their book info somewhere on the web. One of those threads can be the book’s content (well, of course). One of them can simply be its price.
Places like this (http://www.trainingauthors.com/places-to-promote-99-cent-ebooks/) promote books of a certain pricing nature, but often seem to contain dead links or present places that authors can pay to have their books reviewed or listed in. What a strange world we have come to inhabit.
Some of the sites that DO function present book information in an awful, convoluted, hidden manner such that you wonder why they try at all. I can only guess that readers don’t want to drill down through pages of content to find out about a book they were not looking for in the first place.
There may well be rewards in publicizing books online, but so are there rewards in promoting in normal media, and those are clear and present.
Every author will experience different results. Slightly on a tangent, I still sell far more paperbacks of my new book than I do electronic copies (I just don’t find them interesting, and I guess I convey that pretty clearly without saying such). You can get Finishing Year in ebook format for 99 cents (for now) at http://www.amazon.com/Finishing-Year-48-year-old-university-international/dp/B00PYJZOYO/ref=sr_1_1_twi_2?ie=UTF8&qid=1418062478&sr=8-1&keywords=finishing+year.
But the nifty, Moleskin-like paperback edition (which costs more but feels so cool in the hand) outsells it https://www.createspace.com/4516080.
On another note, I like tracking what is being written that incorporates art history. I saw another book today with a bit of my angle in it: https://www.goodreads.com/book/show/23164913-how-to-be-both.